From Edgio

“…we believe that the Internet is moving away from big centralized portals, which have gathered the lions share of Internet traffic, towards a pattern where traffic is generally much flatter…Successful platform vendors will put the publisher at the center of the world in a sellers market for eyeballs.”-Keith Teare

This “flattening” of web revenue distribution from large mega-portals bodes well on a number of levels. It screams: Content is king! The era of aggregation gives way to a stream of highly specialized publishers of all types of information from technical data to arts, film, music and all manner of new media.

As with advertising, marketing in all segments will be micro-focused, richly populated with intrinsic value, and managed by the publishers and creators who focus on their intended audience—spanning the wide latitudes from edge to edge of the global market. An opportunity for not just businessmen, but for value creators in all fields.

Tags: edgio, deportalization, publishing, content, long tail, web 2.0